Innovative Coffee Drinks: How 787 Coffee Creates Viral Menu Items

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Hello Caffeinated Humans!

We have a famous saying F*** Vanilla latte, try Rum Infused Coquito Latte. We stand out by creating specialty coffee drinks and unique sauces that not only spark conversation but also go viral.

So, what makes a coffee drink “WOW!” enough to trend on Instagram or TikTok? The secret isn’t only in the espresso shot. It’s in our signature WOW! Sauces, created to transform every WOW Latte into a story. Each drink is a reflection of who we are. As a proud Latino-owned company we see specialty coffee about serving culture, memories, and creativity in every sip that makes you say WOW…

-Let’s Do This!


Behind the Scenes of Our WOW! Drinks

There's no greater joy for us than seeing a customer's face light up as they take a sip of a WOW! Drink, transported back to a childhood memory. When a family points at our Coquito or Mazapan latte, it’s a reminder of simpler times, cherished family gatherings, and flavors that feel like home.

At 787 Coffee, we create our lattes with a deep connection to who we are. As a proud Latino-owned company known as the coffee shop with the accents, we see our WOW lattes such as Horchata, Coquito, Mazapan, Dulce de Leche, Tres Leches, and Piña Colada lattes. As the link that connects our diverse heritage. Our name itself, "787 Coffee," is a statement of our Puerto Rican roots. We understand the essence of our identity, and from there, we recreate the iconic flavors our community craves.

A perfect example is our Piña Colada latte, inspired by the 70th anniversary of the cocktail's invention in San Juan. We wanted to honor this piece of Puerto Rican history while infusing its tropical essence with the powerful flavor of our specialty coffee. After a week of trials and samples, we found the perfect balance.

Our mission is to share the wonderful flavors that have impacted Latin America with the world, expanding the palates of our caffeinated humans one WOW! Drink at a time.


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The Secret to Our Viral WOW! Drinks

The creativity at 787 Coffee doesn't stop with developing our WOW lattes. It’s also in the pouch it comes in. Our iced drinks are served in unique, flexible pouches that are a deliberate step in our farm-to-cup experience. This sustainable packaging is a core part of our mission, using significantly less plastic than traditional cups and lids. It's a choice that reflects our commitment to the environment and to our identity.

This bold packaging decision has also become a key part of our social media magic. The pouches are more than just containers; they are a conversation starter and a visual statement. Customers love to take photos and create content with their drinks, turning the pouches into a symbol of a cool, eco-conscious lifestyle.

The best part? These pouches are designed for reuse, making them a part of your story long after the coffee is gone! Here are three ways our community reuses them:

  1. A Sustainable Water Bottle: The durable, leak-proof design makes them perfect for refilling with water on the go, reducing the need for single-use plastic bottles.

  2. A Smart, Reusable Bag: The zip-lock feature allows them to be used as a small travel bag for toiletries, snacks, or even a mini first-aid kit, fitting neatly into any purse or backpack.

  3. A Decorative Planter or Flower Vase: With a quick rinse, the pouch becomes a minimalist and modern planter for succulents or a small vase for a single flower, bringing a touch of green to any space.

Ultimately, our pouches remind us that every part of the customer's journey, even the packaging, can be an opportunity for innovation, sustainability, and connection.

Iced specialty coffee in 787 Coffee eco-friendly pouch with yellow straw, better than hard plastic cup — sustainable coffee shop in New York and Puerto Rico.

Don't just drink our coffee live the story!

Experience an immersive, hands-on coffee tour at our farm, Hacienda Iluminada. Spots are limited, so reserve your unforgettable coffee tour today! Link below


Meet Our WOW! Lattes: A Taste of Latin America

These are our popular creations have become instant fan favorites, drawing coffee lovers from our coffee shops in New York City, Puerto Rico, El Paso, TX, Westfield, NJ, and Houston, Tx.

The Story Behind Each WOW! Latte

Coquito Latte A beloved holiday tradition in Puerto Rico, coquito is a creamy, rum-spiced coconut beverage famously served during Christmas season. Our Coquito Latte was born from the idea that this warm, nostalgic flavor shouldn't be limited to one season. It's an all year-round taste of home, by creating a sauce with rich notes of coconut and cinnamon with our specialty coffee.

Dulce De Leche Latte This classic treat is a sweet accident. Legend has it that dulce de leche was discovered when a maid in Argentina was distracted, allowing milk and sugar to cook for too long, resulting in a rich, caramel-like spread. We took this beloved dessert, a staple across Latin America, and made into deliciously creamy latte that tastes like a warm, comforting hug.

Horchata Latte Horchata has a long history dating back centuries, but its modern form, made with rice and cinnamon, is a favorite throughout Mexico. Originally a refreshing street drink, our Horchata Latte blends the creamy, spiced essence of this traditional beverage with our signature espresso shot, creating a perfect fusion of heritage and coffee culture.

Tres Leches Latte The name says it all: "three milks." The tres leches cake is a classic for celebrations and family gatherings, known for its incredible richness from being soaked in three different types of milk. We reimagined this famous cake into a flavorful latte that delivers a taste of pure joy and a party in every sip.

Mazapán Latte For many, the sweet, nutty flavor of mazapán immediately brings to mind fond childhood memories. Inspired by the famous Mexican candy, this latte captures the sweet and unique essence of ground peanuts in a comforting and smooth drink. It's a tribute to a nostalgic treat, reimagined in a WoW Latte.

Piña Colada Latte Our Piña Colada Latte is a taste of national pride. In 1978, the iconic tropical cocktail was officially declared the national drink of Puerto Rico, cementing its place in the island's culture and heritage. To honor this special status, our team went through weeks of trials to find the perfect balance of refreshing coconut and sweet pineapple to blend with the powerful notes of our specialty coffee, creating a tribute to our roots.


Join us on YouTube Live as we take you behind the scenes, from our farm in Puerto Rico to 787 coffee shops across the U.S.

Come meet the humans, see the process, and experience the love behind every specialty coffee cup. Link below


More Than a Menu: It's a Conversation

One of the most important parts of our creative process is listening. We see our coffee shops and social media pages as a two-way conversation. Our customers inspire us daily with their ideas, requests, and reactions. Sometimes, it’s a casual comment like, "You should make a Piña Colada latte," that sparks a whole new flavor journey.

By inviting our community into the process, every WOW! Drink becomes a collaboration. It’s not just about what we think; it’s about creating something that our community feels belongs to them. By doing this it makes our caffeinated humans feel like they are insiders, and new customers feel like they've found a brand they can trust and engage with.

Please let us know you favorite WOW drink on social media!


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Final Sip

for us innovation is a tradition rooted in our culture. Our WOW! Drinks are brought to life through experimentation and made viral by the caffeinated humans that loves them. From the tropical flavors of our Piña Colada to the nostalgic sweetness of our Mazapán, each WoW latte tells our story of heritage, creativity, and connection.

And we're just getting started. What flavor would you love to see us create next?


5 lbs of Specialty Puerto Rican Coffee

Fresh roasted, single origin beans from Hacienda Iluminada in Maricao.

Bulk the savings from farm-to-cup freshness order now! link below


To summarize…

If you're after the best coffee shop in NYC, El Paso, Puerto Rico, Westfield NJ and soon in Houston, TX for back-to-school success, and want to buy coffee online that's fresh, sustainable, and full of flavor—look no further than 787 Coffee. We're student-friendly, community-focused, and coffee-obsessed.

Ready to crush your school year? Visit one of our amazing coffee shops, or start powering up your brain by ordering our whole bean coffee and ground coffee at 787coffee.com today!

Let’s do this!


Be a CAFFEINATED HUMAN.

Be a creative human. Be a good human.

Be a NuevaYOL Caffeinated Human.


So here’s your invitation—to live fully, love deeply, and drink damn good coffee while you’re at it.

When you visit Puerto Rico, make sure one of your must-do experiences is exploring Hacienda Iluminada, our award-winning coffee farm in Maricao. It’s more than a farm—it’s the birthplace of 787 Coffee and the heart of everything we do. Come walk the rows of coffee trees, sip coffee roasted just steps from where it was grown, meet our animals, reconnect with nature, and learn the real story behind your daily cup. We started as coffee farmers with nothing but a dream and a machete. And when your vision is clear and you're aligned with love and purpose—everything else follows.

Let your next cup be more than caffeine. Let it be a reminder to slow down, breathe deeply, and enjoy life.
Hacienda Iluminada isn’t just one of the best coffee farms in Puerto Rico—it’s where passion meets purpose, and where your coffee journey comes full circle.

Visit Hacienda Iluminada – Puerto Rico’s Must-See Coffee Experience

Gracias. Gracias. Gracias for supporting 787 Coffee, we have a job because of humans like YOU.

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