Why Customer Experience Matters: 787 Coffee's Service Philosophy

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Hello Caffinated Community!

The moment you walk into a 787 coffee shop, you're stepping into your second home. As a Latino company, we live by a famous saying: mi casa es su casa, or "my home is your home." Our caffeinated community isn't just a group of customers; they are our family. Our coffee shops are designed not only to give you the BEST specialty single-origin coffees from Puerto Rico, Mexico, and Colombia, but also to offer a space that makes you feel included and the love you're looking for at home. This is the way we view service, and we hope to IMPACT YOU one coffee cup at a time.

-Let’s Do This!


Illustration of a golden latte cup with heart-shaped latte art, symbolizing why customer experience matters at 787 Coffee. Promotes specialty coffee shops and online coffee bag sales from Puerto Rico, Mexico, and Colombia.

A Greeting That Changes Your Day

Imagine the kind of morning where you feel a little lonely, lost in the rush. You’re not just looking for caffeine; you’re looking for an energy shift. The moment you step through our doors, the world outside fades away. A warm "Good morning!" echoes in the room, and suddenly, you get surprised by the electric enthusiasm of our baristas.

you're greeted with a smile and a genuine welcome that feels like a hug for your spirit. In a world where we often don't stop to say hello, we believe a moment of real human connection is everything.

Our baristas are the COOLest humans. We are super social and friendly because we are here to do more than just make your favorite coffee drink; we are here to make YOUR day. That simple exchange can be the spark that turned into a generic coffee run into a moment of belonging, and our barista behind the bar turns into your new friend.


Get your mornings started with our NuevaYol Coffee Bags! the perfect latino blend.

Puerto Rico (Dark Chocolate), Mexico (Caramel), and Columbia (fruity) notes,

order online and get a coffee bag shipped to your door today! link below

NuevaYOL Coffee Bag - Limited Edition By 787 Coffee
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Storytelling in Every Cup and Corner

Before our specialty coffee shops, our story begins at Hacienda Iluminada, our coffee farm deep in the mountains of Maricao, Puerto Rico. We want YOU to feel you're stepping into our living story.

As you walk around you see beautiful murals by local artist. It’s a piece of San Juan, where buildings are surrounded by art and graffiti, making you feel like you’re walking through the city itself.

Our lush, green monsteras are a way to take you to our very own farm, bringing a piece of the rainforest indoors and helping you feel closer to nature, and help you bring clean and new energy throughout your day.

the moment you walk in you’ll see our swings, a time capsule to a simpler time. They're meant to connect you to the carefree memories of your youth and your inner child.

Outside, our bright yellow seating invites you to a classic New York City street corner, capturing the iconic energy of our beautiful city. And our glowing neon signs immediately pull you in, letting you know that you're not just going into any coffee shop, but a SPECIALTY coffee shop.

Each of these elements helps tell a larger story, our journey from farm to cup, and you are the main character of the experience.


View of Hacienda Iluminada coffee farm in Maricao, Puerto Rico, where 787 Coffee grows and handpicks specialty coffee beans that are roasted and shipped fresh in every bag.

Don't just drink our coffee live the story!

Experience an immersive, hands-on coffee tour at our farm, Hacienda Iluminada. Spots are limited, so reserve your unforgettable coffee tour today! Link below


Convenience Meets Comfort: A Spot to Stay

Great coffee deserves great company, which is why we've made our specialty coffee shops a space for your most productive moments. With our fast free Wi-Fi, cozy seating, and communal tables. You have everything you need to stay focused, tackle your get-shIT done list, and keep your creativity flowing all day long. YES all day.

We pair our single-origin specialty coffees from Puerto Rico, Mexico, and Colombia with homemade, freshly baked goods baked daily. This means you don't need to interrupt your workflow and leave to find food; we have everything under one roof. The scent of sweet, flaky quesitos right out of the oven or the savory aroma of our hearty chicken empanadas fills the air, offering the perfect recharge for your body and mind. Our menu includes:

  • Delicious Chicken Empanadas: For a quick and filling snack, enjoy our savory, freshly made treat, packed with 15 grams of protein.

  • Decadent Quesitos: A Puerto Rican staple it is a flaky pastry filled with sweet cream cheese, and is golden brown delicious.

  • Homemade Banana Walnut Loaf: A moist, sweet, and nutty classic, perfect for an afternoon pick-me-up.

  • Gluten-Free Cinnamon Almond Notes: A perfect alternative that is a guilt-free treat made with care.

  • Freshly Baked Cookies- Triple chocolate chunk of delight.

At 787 Coffee, we provide the perfect spot to stay, ensuring you the most productive time possible.


Join us on YouTube Live as we take you behind the scenes, from our farm in Puerto Rico to 787 coffee shops across the U.S.

Come meet the humans, see the process, and experience the love behind every specialty coffee cup. Link below


The Specialty Coffee Experience

Imagine you order a HOT classic latte. The barista’s movements are is like a violist elegant and precise, and as they finish the pour, the foam settles into the shape of a beautiful, tulip. You see 4 symmetrical stacks perfectly aligned. They slide the cup across the counter with a warm smile and say, “Hope this tulip brightens your day.” It’s a small, unexpected detail, a piece of personalized art that shows care and dedication to making you the best latte of your life. In that moment, your drink becomes a WOW moment. It’s a piece of art designed just for you.

Try famous latino flavors from our WOW Menu, a celebration of culture and creativity:

  • Coquito Latte: Inspired by Puerto Rico’s traditional holiday drink with notes of coconut and spice.

  • Horchata Latte: A sweet, creamy, and cinnamon-spiced drink based on the classic Latin American beverage.

  • Dulce de Leche Latte: Rich caramel warmth in every sip, a tribute to the beloved Latin American caramel.

  • Piña Colada Latte: A tropical twist with pineapple and coconut, bringing a taste of the Caribbean to your cup.

  • Tres Leches Latte: Decadent and creamy, inspired by the classic dessert.

  • Mazapán Latte: Nutty, nostalgic, and irresistibly smooth, celebrating the traditional Mexican candy.

At 787 Coffee, making your drink is a ritual. Take a moment to watch the slow, intentional process of our pour over—the careful pour of hot water over freshly ground beans, a dance of steam and aroma that promises a clean, flavorful cup. Coffee isn't just served at 787—it’s a piece of art.

Thank YOU for Choosing Us

Our hospitality is built on genuine gestures that go beyond expectations. A barista may offer you a glass of water without you even asking, because your comfort matters. You might find a handwritten thank-you note tucked into your order, a small token of our gratitude for choosing us. It is a true reflection of our latino culture, whenever you are our guest we truly want you to feel welcomed.

We are so grateful to bring smiles to all of YOU that visit our coffee shops, because your support creates a ripple effect. YOU are our boss, and because of you, we have been able to help rural farmers have a better life by choosing our coffee. Many of our baristas are artists, actors, and doers who are able to earn extra income while pursuing their dreams, because of YOU. We believe that every single interaction is an opportunity to make someone feel valued and appreciated. Without you we wouldn’t be able to impact so many amazing humans and share our stories, thank you for giving us a job.


📦 Subscribe today and taste the the direct Farm to Cup experience!

try single origins from Puerto Rico, Mexico, and Columbia. Link Below


Conclusion

Customer experience matters because that is ingrained in our culture. From the heartfelt greetings that start your day to the immersive stories in our coffee shops, from the moment you receive a beautiful heart on your hot horchata latte. We create memories and coffee is the excuse. It's a feeling you have to experience to understand. And here’s the secret: the coolest humans make it all happen.

Our team is built on social, coffee-loving, sales-driven, and adaptable humans who bring our mission to life every single day! if you are looking for a new opportunity and want to share your love of coffee, passion, and creativity please send your resume to Join The Team at 787coffee.com.

-We hope to see you soon!


5 lbs of Specialty Puerto Rican Coffee

Fresh roasted, single origin beans from Hacienda Iluminada in Maricao.

Bulk the savings from farm-to-cup freshness order now! link below


To summarize…

If you're after the best coffee shop in NYC, El Paso, Puerto Rico, Westfield NJ and soon in Houston, TX for back-to-school success, and want to buy coffee online that's fresh, sustainable, and full of flavor—look no further than 787 Coffee. We're student-friendly, community-focused, and coffee-obsessed.

Ready to crush your school year? Visit one of our amazing coffee shops, or start powering up your brain by ordering our whole bean coffee and ground coffee at 787coffee.com today!

Let’s do this!


Be a CAFFEINATED HUMAN.

Be a creative human. Be a good human.

Be a NuevaYOL Caffeinated Human.


So here’s your invitation—to live fully, love deeply, and drink damn good coffee while you’re at it.

When you visit Puerto Rico, make sure one of your must-do experiences is exploring Hacienda Iluminada, our award-winning coffee farm in Maricao. It’s more than a farm—it’s the birthplace of 787 Coffee and the heart of everything we do. Come walk the rows of coffee trees, sip coffee roasted just steps from where it was grown, meet our animals, reconnect with nature, and learn the real story behind your daily cup. We started as coffee farmers with nothing but a dream and a machete. And when your vision is clear and you're aligned with love and purpose—everything else follows.

Let your next cup be more than caffeine. Let it be a reminder to slow down, breathe deeply, and enjoy life.
Hacienda Iluminada isn’t just one of the best coffee farms in Puerto Rico—it’s where passion meets purpose, and where your coffee journey comes full circle.

Visit Hacienda Iluminada – Puerto Rico’s Must-See Coffee Experience

Gracias. Gracias. Gracias for supporting 787 Coffee, we have a job because of humans like YOU.

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Building Coffee Communities: 787 Coffee's Local Impact Across America