Understanding Coffee Roast With 787 Coffee
Let’s Connect on Social
Have you ever been in the supermarket about to buy your delicious coffee and noticed that they have different types such as light roast, medium roast, and dark roast? Coffee is very important for every caffeinated human, so it's important to choose the right cup of coffee every morning! But how do you know which roast is better for you? In this 787 coffee blog, we will talk about the different types of roast, their characters and which one is better for YOU!
.
Different Coffee Roast.
Learn Coffee Roasting with 787 Coffee.
What does roasting mean?
The process of roasting coffee is very important. Let's start from the beginning. After the coffee has finished processing, the green beans do not have any flavor. The flavor is created by roasting the coffee, and it's when the full flavor of the coffee beans comes out. Each type of roasting has different flavor notes
Light Roast:
Light roast coffee as its name says it, it has a ligh brown color,These coffee beans allow you to taste more of the bean's flavor due to the shorter roasting time, resulting in a more acidic taste. many humans think that these coffee beans have less caffeine for it's color and name. But light roast coffee beans actually have more caffeine. This is because they are roasted for a shorter time and at a lower temperature, allowing them to retain more caffeine from the original green coffee bean.
Medium roast
These coffee beans have a brown color and a more balanced coffee flavor. Medium roast coffee beans do not have as much acidity as light roasts, so they do not have as much of a floral taste but are sweeter. The longer roasting time allows them to keep their unique flavors with caramel sweetness, which is why they are more balanced. The caffeine content in these coffee beans is the same as in the light roast
Dark Roast:
These coffee beans have an almost black color and with much lower acidity. Some humans think, that because of their color and name hey would be stronger, but it's the other way around ! These coffee beans take longer time to roast which causes it to have a more balanced caffeine with less acidity. Dark coffee beans have a smoky, chocolatey flavor which is why many caffeinated humans think, these coffee beans have more caffeine, but that's not the case. Dark roast coffee beans have a more balanced flavor
Which one is perfect for YOU?
All of these coffee beans are delicious! Each coffee bean has its own characteristics that make it unique and full of flavor. It all depends on what you love in your morning coffee. It all depends on if you love your coffee notes to be sweeter, more acidic, more floral, or chocolatey. Choose the coffee beans that make you happy each morning when you wake up
Conclusion
Choosing the right roast for your coffee can transform your morning routine into a delightful experience. Whether you prefer the bright and acidic notes of a light roast, the balanced sweetness of a medium roast, or the rich, smoky flavors of a dark roast, there's a perfect coffee for everyone. Understanding the characteristics of each roast can help you choose the perfect coffee with the balance and notes that YOU love! So next time you're at the supermarket in the coffee aisle you will know that coffee to take home!
Stay caffeinated!
Best Coffee farm in Maricao, Puerto Rico
Best Coffee shops in New York.
Best Coffee shops in El Paso, Texas
Best Coffee shops in Puerto Rico.
Stay Caffeinated.
#787coffee
This is the cup that started everything.
The 787 Coffee Supremo Roast is our signature
single-origin specialty coffee — grown at
Hacienda Iluminada, our family-owned farm in
Maricao, Puerto Rico, at 3,000 feet above sea
level in the island's central mountain range.
Handpicked at peak ripeness. Honey processed
on the farm. Roasted fresh in small batches.
Shipped directly to your door.
TASTING NOTES:
Buttery caramel — from the honey processing
method that leaves natural sweetness in every
bean. Dark chocolate — from the high-altitude
growing conditions that slow the cherry's
development and concentrate flavor. Bright
citrus finish — clean, clear, and completely
unforgettable.
THE HONEY PROCESS DIFFERENCE:
Most coffee is washed. Some is natural
processed. 787 Coffee's Supremo Roast is
honey processed — a labor-intensive method
where the outer skin of the cherry is removed
but the sweet mucilage layer is left on the
bean as it sun-dries at Hacienda Iluminada.
The sugars absorb into the bean. The sweetness
becomes part of the coffee itself. You taste
it in every cup.
WHY THIS IS THE BEST COFFEE TO BUY ONLINE:
Single-origin — every bean from Hacienda
Iluminada. One farm. Full traceability.
Freshly roasted to order — never sitting
in a warehouse. Award-winning — same quality
that earned 787 Coffee #3 Best Coffee Shop
in New York City and #32 in North America
by The World's 100 Best Coffee Shops 2026.
Specialty grade Arabica — grown at 3,000ft
elevation for maximum complexity.
ONE BAG. ONE TREE.
Every Supremo Roast bag plants one coffee
tree at Micro Lot 2026 — Hacienda Iluminada,
Maricao, Puerto Rico. The highest mountains
of Puerto Rico. The lungs of the island.
Your purchase today becomes the harvest someone drinks in 2029.
☕ Available whole bean or ground
📦 Free shipping on all orders
🌱 Every bag plants a tree in Puerto Rico
🏆 #3 NYC · #1 Puerto Rico . #32 North America 2026
Best coffee beans to buy online · Best single
origin coffee · Farm to cup coffee ·
Best Puerto Rican coffee · Award winning
specialty coffee · Freshly roasted coffee
delivered · Honey process coffee
Learn more about the coffee you buy and drink at 787 Coffee
Hacienda Iluminada, home of 787 coffee, is the farm where we grow our coffee beans on the fertile mountains of Maricao, where the climate and soil provide the perfect conditions for coffee plants to thrive. The farm uses a combination of traditional and modern farming techniques to ensure that the coffee cherries are of the highest quality making it specialty coffee.
The flavor of coffee is influenced by the terroir, which refers to the unique combination of climate, soil, and other environmental factors that affect the taste and aroma of the coffee. Each coffee-growing region in the world has its distinct flavor profile, making coffee farming a diverse and exciting field.