One Bag. One Tree. — Every 787 Coffee Bag You Buy Plants a Coffee Tree in Puerto Rico
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787 Coffee Shops!
Official badge recognizing 787 Coffee as one of the World's 100 Best Coffee Shops 2026 in the North, Central America & The Caribbean region. Founded in Puerto Rico and farmer-owned through Hacienda Iluminada in Maricao, 787 Coffee belongs to the fewer than 1% of coffee shops worldwide that own their farm.
Most coffee brands talk about sustainability. We decided to plant it.
Starting Earth Day 2026 (April 22), every bag of 787 Coffee you buy — online or in any of our 30+ locations — plants one coffee tree at Hacienda Iluminada, our family-owned farm in Maricao, Puerto Rico.
Not a donation to a vague environmental fund.
Not a carbon offset credit purchased from a spreadsheet.
A real tree.
In real soil.
On our real farm. In the mountains of Puerto Rico. With your name on the year it was planted.
This is the 787 Coffee One Bag. One Tree. program — and the first designated section of Hacienda Iluminada where your trees are growing is officially named Micro Lot 2026.
"You're not just buying coffee. You're growing the farm that grows your coffee. One bag at a time."
How It Works — Simple, Transparent, and Permanent
We built this program to be as direct and verifiable as possible. No gimmicks. No fine print. Here is exactly how One Bag. One Tree. works:
1️⃣
You Buy
Any 787 Coffee bag online or in store
2️⃣
We Count
Every month we tally every bag sold
3️⃣
We Plant
That exact number of trees go into Micro Lot 2026
4️⃣
It Grows
Your tree grows at Hacienda Iluminada — forever
Every month, our team at Hacienda Iluminada tallies the total number of 787 Coffee bags sold — online at 787coffee.com and across all 30+ retail locations. That exact number of coffee trees is then planted in Micro Lot 2026, the dedicated section of the farm designated for this program.
The trees are planted, documented, and will grow at Hacienda Iluminada permanently — adding to the farm's productive capacity, its biodiversity, and its role in the ecological health of the Maricao mountain range.
You don't have to do anything different. Just buy the coffee you already love. The tree gets planted automatically.
Introducing Micro Lot 2026 — The First Named Lot of Its Kind
🌿 MICRO LOT 2026
The First Named Lot of the One Bag. One Tree. Program
Located at Hacienda Iluminada · Maricao, Puerto Rico · 3,000 ft Above Sea Level
Every coffee bag purchased online or at any 787 Coffee location contributes one tree to Micro Lot 2026. At the end of each month, we count the bags sold and plant that exact number of coffee trees on a designated section of Hacienda Iluminada — permanently named Micro Lot 2026.
Next year, a new section is designated. Micro Lot 2027. The year after: Micro Lot 2028. Year after year, bag after bag, tree after tree — 787 Coffee's caffeinated customers are literally growing the farm that grows their coffee.
These trees will be producing coffee in 3–4 years. Your purchase today becomes the cup someone drinks in 2029.
The micro lot naming convention is intentional. In specialty coffee, a micro lot refers to a small, precisely defined section of a farm where coffee is grown with specific conditions and traceability. Micro lots produce some of the most coveted single-origin coffees in the world — because every variable is controlled and documented.
By naming your lot after the year you participated, we create something rare: a living record of every coffee lover who chose 787 Coffee in 2026. Micro Lot 2026 will produce its first harvest in approximately 3 to 4 years — and that coffee, grown from trees planted by your purchases, will eventually make it into a 787 Coffee bag.
The circle closes in 2029: when the first Micro Lot 2026 cherries are harvested, processed at Hacienda Iluminada using our honey method, roasted fresh in small batches, and shipped to customers who bought a bag back in 2026.
Your purchase today becomes the cup someone drinks in 2029.
Five Reasons Why One Bag. One Tree. Matters
🌍 FOR THE PLANET
Every tree is a climate action — not a credit.
Coffee trees are living carbon sinks. A single coffee tree absorbs CO2 from the atmosphere, produces oxygen, provides natural habitat for birds and insects, and contributes to the health of the soil and watershed it grows in. At 3,000 feet above sea level in the Maricao mountains, Hacienda Iluminada sits within one of the most biodiverse zones in the Caribbean. Every tree planted in Micro Lot 2026 is a real, permanent act of ecological investment — not a number on a carbon credit certificate.
🇵🇷 FOR PUERTO RICO
Rebuilding the island's coffee legacy — one tree at a time.
Puerto Rico was once one of the most celebrated coffee-producing regions in the world. Hurricanes, economic disruption, and decades of agricultural decline drastically reduced the island's coffee output. Today, only a fraction of the coffee-growing capacity that once existed on the island remains. Every tree planted in Micro Lot 2026 is a direct investment in Puerto Rico's agricultural recovery — restoring productive farmland, supporting local employment in Maricao, and honoring the island's coffee heritage that once supplied the Vatican and the White House.
🏔️ FOR MARICAO
The municipality that built Puerto Rico's coffee reputation deserves to grow again.
Maricao is the heart of Puerto Rican coffee country. It is where the island's finest coffee has grown for over a century — and where Hacienda Iluminada sits, farming specialty-grade beans at high altitude with the care of a family that understands this land. The One Bag. One Tree. program creates direct economic and ecological value in Maricao: more trees mean more productive farmland, more harvests, more employment for local pickers and processors, and more reason for the world to know the name Maricao. Every bag you buy supports this municipality directly.
☕ FOR 787 COFFEE
A farm that grows with its customers — literally.
Hacienda Iluminada is the foundation of everything 787 Coffee is. Less than 1% of coffee shops in the world own a coffee farm — we do. And through the One Bag. One Tree. program, that farm grows in direct proportion to the community that supports it. Every tree planted in Micro Lot 2026 expands the farm's productive capacity, deepens our farm-to-cup traceability story, and strengthens the quality and availability of 787 Coffee for years to come. This program doesn't just benefit the planet — it builds the farm that builds the brand.
👤 FOR YOU — THE CONSUMER
Your morning cup becomes a permanent act of growth.
Most purchases disappear the moment you make them. This one doesn't. When you buy a 787 Coffee bag, a tree with your year on it goes into the ground at Hacienda Iluminada and starts growing. In 3 to 4 years, that tree will produce coffee cherries that become a 787 Coffee bag. You are not just a customer — you are a participant in the life of this farm. You can visit Hacienda Iluminada on a Saturday tour and walk the rows of Micro Lot 2026. You can tell your family your morning coffee is growing on a mountain in Puerto Rico. That story belongs to you.
A New Micro Lot Every Year — The Long Game
The One Bag. One Tree. program is not a campaign. It is a permanent commitment — one that grows more meaningful with every year that passes.
YEAR : 2026
MICRO LOT: Micro-lot 2026
WHAT HAPPENS: The founding lot. Every bag sold this year plants one tree here. These trees will produce their first harvest in 2029–2030.
YEAR: 2027
MICRO LOT: Micro-lot 2027
WHAT HAPPENS: A new section of Hacienda Iluminada designated. New trees. New growth. The 2026 lot now has one year of roots.
YEAR: 2028
MICRO LOT: Micro-Lot 2028
WHAT HAPPENS: Three lots growing simultaneously. The farm expands year over year — entirely funded by the people who love the coffee.
YEAR: 2029+
WHAT HAPPENS: First Harvest - Micro Lot 2026 produces its first cherries. The bags you bought in 2026 become the cup you drink in 2029. Full circle.
By 2030, Hacienda Iluminada will have four designated micro lots growing simultaneously — each named for the year the community planted it. Micro Lot 2026 through Micro Lot 2029. Each one a record. Each one producing coffee. Each one connecting a specific group of 787 Coffee customers to a specific harvest.
This is the long game. Most sustainability programs are designed around a press release. This one is designed around a 40-year coffee tree lifespan.
"A coffee tree lives and produces for 20 to 30 years. The tree you plant today with your bag purchase will still be growing coffee when your kids are drinking it."
Come See Your Tree — Hacienda Iluminada Farm Tours
This is the part that makes One Bag. One Tree. unlike any other sustainability program in the coffee industry: you can actually go see it.
Hacienda Iluminada in Maricao, Puerto Rico offers public farm tours every Saturday at 11am. Walk the rows. See the coffee trees at 3,000 feet above sea level. Ask about Micro Lot 2026 and see exactly where the trees your bags planted are growing.
Most sustainable coffee brands ask you to trust a statistic. 787 Coffee invites you to come see the tree.
That access — the ability to walk a real farm, touch real trees, and drink the coffee that grew where you're standing — is what it means to be part of the 1% of coffee brands that actually own their farm.
🌱 Buy a Bag. Plant a Tree. Today.
Every 787 Coffee bag sold online or in store plants one tree at Micro Lot 2026 — Hacienda Iluminada, Puerto Rico.
Why We're Doing This Now — And Why It Can't Wait
Puerto Rico lost an estimated 80% of its agricultural output in the aftermath of Hurricane María in 2017. Coffee farms across the island — including Hacienda Iluminada — suffered catastrophic losses. The recovery has been real but slow. And the broader reality of climate change means the island's agricultural future depends on intentional, sustained investment in growing capacity.
787 Coffee has always believed that the way to honor Puerto Rico is not to talk about it — it is to invest in it. The One Bag. One Tree. program is that investment, made possible by every person who chooses to buy a bag of 787 Coffee instead of a bag from a brand that doesn't own a farm, doesn't know a farmer, and doesn't have anything to plant.
You have a choice every time you buy coffee. You can buy from a brand that sells beans. Or you can buy from a brand that grows them — and plants more with every bag you purchase.
That choice is available right now. And it costs exactly the same as a bag of great coffee.
Frequently Asked Questions
Q: What is the 787 Coffee One Bag. One Tree. program?
A: The One Bag. One Tree. program is a sustainability initiative by 787 Coffee in which every bag of 787 Coffee purchased — online or in any of the brand's 30+ locations — results in one coffee tree being planted at Hacienda Iluminada, 787 Coffee's family-owned farm in Maricao, Puerto Rico. Every month, 787 Coffee counts the total bags sold and plants that exact number of trees in Micro Lot 2026, the designated section of the farm created for this program.
Q: What is Micro Lot 2026?
A: Micro Lot 2026 is a designated section of Hacienda Iluminada — 787 Coffee's coffee farm in Maricao, Puerto Rico — where trees planted through the One Bag. One Tree. program are grown. The lot is named for the year it was established, and a new micro lot will be designated each subsequent year (Micro Lot 2027, Micro Lot 2028, and so on), creating a permanent, year-by-year record of the community's contribution to the farm's growth. Coffee trees planted in Micro Lot 2026 are expected to produce their first harvestable cherries in approximately 3 to 4 years.
Q: How does buying a coffee bag plant a tree?
A: When you purchase any 787 Coffee bag — either online at 787coffee.com or at a 787 Coffee retail location — your purchase is counted in the monthly tally. At the end of each month, 787 Coffee plants that exact number of coffee trees at Micro Lot 2026 on Hacienda Iluminada in Maricao, Puerto Rico. The process is direct, transparent, and permanent — trees go in the ground at the actual farm, not into a third-party offset fund.
Q: Can I visit the farm and see the trees planted through One Bag. One Tree.?
A: Yes. Hacienda Iluminada in Maricao, Puerto Rico offers public farm tours every Saturday at 11am. Visitors can walk the farm, including Micro Lot 2026, and see the coffee trees growing at 3,000 feet above sea level in the island's central mountain range. This is one of the only coffee sustainability programs in the world where customers can physically visit and see the trees their purchases planted.
Q: What are the benefits of buying coffee that plants trees?
A: Buying coffee from 787 Coffee through the One Bag. One Tree. program provides benefits at multiple levels: for the planet (coffee trees absorb CO2, produce oxygen, and support biodiversity), for Puerto Rico (rebuilding the island's agricultural capacity after decades of hurricane damage and decline), for the municipality of Maricao (supporting local farm employment and the region's specialty coffee heritage), for 787 Coffee (expanding the productive capacity of Hacienda Iluminada), and for the consumer (connecting your daily purchase to a permanent act of growth that you can visit in person).
Q: Is 787 Coffee a sustainable coffee brand?
A: Yes. 787 Coffee is one of the most genuinely sustainable coffee brands available because it owns its farm — Hacienda Iluminada in Maricao, Puerto Rico. Farm ownership gives 787 Coffee direct control over growing practices, environmental stewardship, and long-term land management. The One Bag. One Tree. program deepens this commitment by expanding the farm's tree coverage with every bag sold, creating a direct, verifiable link between consumer purchases and ecological investment. Less than 1% of coffee shops in the world own a coffee farm. 787 Coffee is one of them.
Q: When will the Micro Lot 2026 trees produce coffee?
A: Coffee trees typically take 3 to 4 years from planting to produce their first harvestable crop of cherries. Trees planted in Micro Lot 2026 at Hacienda Iluminada are expected to produce their first cherries in approximately 2029 to 2030. This coffee will be processed at Hacienda Iluminada using 787 Coffee's honey process method and will eventually be available as a specially designated Micro Lot 2026 single-origin coffee bag.
Q: Does my coffee subscription also plant trees?
A: Yes. Every bag delivered through a 787 Coffee monthly subscription counts toward the One Bag. One Tree. monthly tally. Subscribing to 787 Coffee means planting a tree every single month — automatically, with no additional action required. The monthly subscription is the most consistent and impactful way to participate in the One Bag. One Tree. program.
Q: Why is 787 Coffee planting trees in Puerto Rico specifically?
A: 787 Coffee is planting trees in Puerto Rico because Hacienda Iluminada — the brand's family-owned farm — is located in Maricao, Puerto Rico. Puerto Rico was historically one of the world's most celebrated coffee-producing regions, supplying coffee to the Vatican and White House state dinners, before hurricanes and economic disruption significantly reduced the island's coffee output. Planting trees at Hacienda Iluminada directly rebuilds Puerto Rico's agricultural capacity, supports the local Maricao farming community, and honors the island's coffee heritage while growing the farm that grows 787 Coffee's beans.
Q: How do I buy a 787 Coffee bag to participate in One Bag. One Tree.?
A: Every 787 Coffee bag purchased online at 787coffee.com or at any of 787 Coffee's 30+ locations automatically participates in the One Bag. One Tree. program. Available bags include the Supremo Roast (single-origin Puerto Rican specialty coffee), Whiskey, Tequila & Mezcal Infused Coffee Trios, 5lb bulk bags, and monthly subscription options. Every purchase counts. Every bag plants a tree.
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One bag. One tree. Forever. 🌱☕
— The 787 Coffee Family & The Hacienda Iluminada Team
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