The Morning Routine of 787 Coffee's Most Successful Customers
Let’s Connect on Social
Hello Caffeinated Humans!
Ever wonder what successful people do in the morning?
How do entrepreneurs, artists, students, and hustlers start their day?
We asked them.
We sat down with some of 787 Coffee's most successful customers—the ones crushing goals, building businesses, acing exams, and making things happen—and asked them one simple question:
"What does your morning routine look like?"
Their answers? Inspiring. Practical. Real.
And coffee? It's in EVERY. SINGLE. ONE.
Today, we're sharing the morning routines of 787 Coffee's most successful customers. From CEOs to students to creatives—these are the rituals that fuel their success.
Spoiler: You can steal these routines. You can start tomorrow. And yes, fresh 787 Coffee is part of the equation.
Let's do this!
Why Morning Routines Matter
Before we dive into the routines, let's talk about WHY mornings matter.
The Science:
Your brain is at its best in the morning. After sleep, your willpower is at maximum. Your focus is sharp. Your decision-making is clearest.
Studies show:
Morning routines reduce decision fatigue
Consistent rituals lower stress
Starting strong creates momentum for the entire day
Translation: Win the morning, win the day.
What Successful People Know:
They don't wing it. They don't scroll Instagram for an hour. They don't hit snooze five times.
They have a SYSTEM.
And coffee? It's not just caffeine—it's the anchor. The ritual. The signal that says: "Let's do this."
Meet The Caffeinated Humans
Here are the 787 Coffee customers we interviewed:
1. Maria - Tech Entrepreneur, NYC
2. Carlos - Medical Student, Texas
3. Jasmine - Fitness Coach & Content Creator, NYC
4. David - Creative Director, NYC
5. Sofia - Real Estate Agent, Puerto Rico
6. Marcus - Corporate Attorney, NYC
Let's see how they start their days.
Morning Routine #1: Maria - Tech Entrepreneur, NYC
Who She Is:
Maria, 32, runs a tech startup in NYC. She's raised $2M in funding, manages a team of 12, and still finds time to work out and see friends.
Her Morning:
5:30 AM - Wake Up (No Snooze)
"I put my phone across the room so I have to get up. No negotiations."
5:35 AM - Hydrate
"First thing: 16 oz of water. Your body is dehydrated after sleep."
5:40 AM - Workout
"I do 30-45 minutes. Either a run, gym, or YouTube workout. Non-negotiable."
6:30 AM - Shower & Get Ready
"This is when I'm thinking about the day. What's the ONE thing I need to accomplish?"
7:00 AM - 787 Coffee
"I walk to 787 Coffee. Every. Single. Day. I order a hot latte with oat milk. I sit for 10 minutes, drink my coffee, and plan my day in my notebook."
Why 787?
"The vibe. The energy. It gets me in work mode. Plus, the coffee is actually good—I can taste the freshness."
7:15 AM - Deep Work
"I get to the office or a coffee shop and do 2 hours of deep work before meetings start. This is my most productive time."
Why It Works:
"I win the morning BEFORE work even starts. By 9 AM, I've already worked out, planned my day, and made progress. Most people are just getting to their desk."
Why This Phrase Resonates (Especially With Coffee Drinkers)
You might be thinking: "What does this have to do with coffee?"
EVERYTHING.
Coffee Culture = Hustle Culture
Think about who drinks coffee:
Entrepreneurs building empires
Students grinding through exams
Athletes pushing limits
Creatives making art
Professionals closing deals
Coffee drinkers are ambitious. They're hustlers. They're NOT delicate.
They're bebesotas/bebesotos.
The 787 Coffee Customer
Our customers are:
Starting businesses
Leading teams
Crushing goals
Making moves
Taking risks
They don't want to be seen as "bebesitas"—cute, small, soft.
They want to be seen as "bebesotas"—powerful, confident, unstoppable.
This shirt IS them.
Morning Routine #2: Carlos - Medical Student, Texas
Who He Is:
Carlos, 24, is in his third year of med school. He's studying 60+ hours a week, acing exams, and still managing a social life.
His Morning:
6:00 AM - Alarm Goes Off
"I give myself ONE snooze. That's it."
6:10 AM - Coffee First
"I make 787 Coffee at home. Pour-over method. It's my ritual. The smell wakes me up."
6:25 AM - Review Yesterday's Notes
"While I drink my coffee, I review what I studied yesterday. Reinforces memory."
6:45 AM - Breakfast
"Something high-protein. Usually eggs and toast. Fuel for the brain."
7:00 AM - Commute & Podcast
"I listen to medical podcasts or audiobooks on the way to school. Learning never stops."
7:30 AM - First Class/Study Session
"By the time I'm in class, I'm awake, caffeinated, and ready to absorb information."
Why It Works:
"Med school is brutal. If I don't start strong, I'm behind all day. Coffee + review + learning on commute = I'm ahead before class even starts."
His 787 Coffee Order:
"I buy the 5lb NuevaYol Blend online. Lasts me a month. Best value, best taste."
Morning Routine #3: Jasmine - Fitness Coach, NYC
Who She Is:
Jasmine, 29, is a fitness coach and content creator with 50k Instagram followers. She trains clients, creates content, and runs her own business.
Her Morning:
5:00 AM - Wake Up
"Early bird gets the gains."
5:05 AM - 787 Cold Brew
"I prep cold brew the night before. First thing I do: grab my cold brew from the fridge."
5:15 AM - Morning Movement
"Stretching, yoga, or a light walk. Just getting my body moving."
5:45 AM - Train (Myself First)
"I can't train clients if I haven't trained myself. 45-60 minute workout."
6:45 AM - Post-Workout Fuel
"Protein shake + another cold brew. Yes, two coffees. Don't judge."
7:00 AM - Content Creation
"I film content while I'm still in workout mode. Lighting is best early morning."
8:00 AM - Shower & Client Prep
"Get ready, review client programs, answer messages."
9:00 AM - First Client
"By 9 AM, I've already worked out, created content, and I'm ready to train clients."
Why It Works:
"Most trainers show up at 9 AM tired. I've already done MORE than most people do all day. Coffee is my pre-workout and my focus fuel."
Her 787 Coffee Order:
"Cold brew. Always. I buy the beans and make big batches. Saves money and I control the strength."
Morning Routine #4: David - Creative Director, NYC
Who He Is:
David, 35, is a Creative Director at a top ad agency. He leads campaigns for major brands and manages a team of designers.
His Morning:
6:30 AM - Natural Wake
"I don't use an alarm. I go to bed early so I wake up naturally."
6:35 AM - No Phone Rule
"I don't touch my phone for the first hour. No emails, no social media, no news."
6:40 AM - Journal
"I write three pages. Stream of consciousness. Clears my head."
7:00 AM - Walk to 787 Coffee
"I walk 15 minutes to 787. The walk wakes me up. I order an espresso."
7:15 AM - Sit & Think
"I sit with my espresso for 10-15 minutes. No laptop. No phone. Just thinking about the day's creative work."
7:30 AM - Sketch Ideas
"I bring a notebook. I sketch rough ideas for campaigns, projects, whatever's on my mind."
8:00 AM - Head to Office
"By the time I get to work, I already have ideas. Most creatives show up blank. I show up ready."
Why It Works:
"Creativity needs space. If I check email first thing, I'm reactive all day. Morning silence + coffee + sketching = I create instead of react."
His 787 Coffee Order:
"Straight espresso. Puerto Rican Single-Origin. I want to taste the beans, not milk."
Morning Routine #5: Sofia - Real Estate Agent, Puerto Rico
Who She Is:
Sofia, 41, is a top real estate agent in Puerto Rico. She sells multi-million dollar properties and manages 20+ clients at a time.
Her Morning:
5:45 AM - Wake Up
"Real estate starts early. Clients call at 7 AM."
5:50 AM - Coffee + Planning
"I make 787 Coffee at home. While it brews, I check my calendar and prioritize the day."
6:00 AM - Emails
"I respond to urgent emails while drinking coffee. Get ahead before clients wake up."
6:30 AM - Get Ready
"Shower, professional outfit. First impressions matter in real estate."
7:00 AM - Drive to 787 Coffee Shop
"I grab a second coffee to-go. It's my signal: work mode activated."
7:15 AM - First Showing or Meeting
"By 7:30 AM, I'm meeting clients or touring properties. Early bird gets the sale."
Why It Works:
"Real estate is competitive. While other agents sleep in, I'm already showing properties and closing deals. Coffee keeps me sharp."
Her 787 Coffee Order:
"Hot latte for home, iced coffee to-go. I'm a two-coffee person."
Be a CAFFEINATED HUMAN.
Be a creative human. Be a good human.
Be a NuevaYOL Caffeinated Human.
Morning Routine #6: Marcus - Corporate Attorney, NYC
Who He Is:
Marcus, 38, is a corporate lawyer at a top NYC firm. He works 60-80 hour weeks, bills $500/hour, and somehow still makes time for his family.
His Morning:
5:00 AM - Wake Up
"Law waits for no one."
5:05 AM - Workout
"Peloton or weights. 30 minutes. If I don't move, I'm sluggish all day."
5:40 AM - Shower + Suit Up
"Professional mode activated."
6:00 AM - 787 Coffee + News
"I stop at 787 on the way to the office. Large coffee, black. While I wait, I skim WSJ and Bloomberg."
6:15 AM - Office (Before Anyone Else)
"I'm at my desk by 6:30 AM. Two hours of uninterrupted deep work before meetings."
8:30 AM - Team Arrives
"By the time my team shows up, I've already drafted briefs, reviewed contracts, and planned the day."
Why It Works:
"Billable hours are everything. Those early hours before meetings? That's when I get REAL work done. Coffee is non-negotiable fuel."
His 787 Coffee Order:
"Black coffee. Large. Puerto Rican Single-Origin. Nothing fancy."
The Common Threads: What They All Do
Let's analyze what these successful 787 Coffee customers have in common:
1. They Wake Up Early
Average wake time: 5:30 AM
Not 9 AM. Not "whenever I feel like it." Early.
Why: More time. More focus. Less distraction.
2. Coffee Is Part of The Ritual
100% of them drink 787 Coffee in the morning.
It's not just caffeine—it's the SIGNAL. "Time to work."
3. They Have Systems
None of them "wing it." They all follow a routine.
Why: Routines eliminate decision fatigue. You don't think, you execute.
4. They Move Their Bodies
Most of them work out, walk, or do some form of movement.
Why: Physical activity wakes you up and improves mental clarity.
5. They Plan Their Day
Journals. Notebooks. Mental review. They know what they're doing BEFORE they start.
Why: Clarity = productivity.
6. They Win The Morning
By 9 AM, they've already accomplished more than most people do all day.
Why: Momentum. Once you start strong, you keep going.
How To Build Your Own Morning Routine
Want to steal these routines? Here's how:
Step 1: Wake Up Earlier
Start with 30 minutes earlier than you do now. Build from there.
Tip: Put your phone across the room. No snooze button.
Step 2: Hydrate First
16 oz of water. Your body is dehydrated after sleep.
Step 3: Make 787 Coffee
Use fresh beans. Make it a ritual, not just a drink.
Step 4: Move
Workout, walk, stretch. Get your body moving.
Step 5: Plan
Journal, review your calendar, or just think. Know what you're doing today.
Step 6: No Phone (At Least For 30 Minutes)
No emails. No social media. No news. Just YOU.
Step 7: Start Deep Work
Tackle your most important task FIRST, before meetings and distractions.
The Role of Fresh Coffee in Success
Notice how ALL of these successful people drink 787 Coffee?
Here's why fresh, high-quality coffee matters:
✅ Maximum caffeine effectiveness (fresh = more powerful)
✅ Better taste (motivates you to drink it)
✅ Ritual + quality (you WANT to wake up for good coffee)
✅ Mental clarity (high-quality beans = better focus)
Stale grocery store coffee? You're not getting the full benefit.
Fresh 787 Coffee? Roasted this week, maximum freshness, full power.
Your Morning, Your Success
Here's the truth:
These people aren't special. They're disciplined.
They wake up early. They have routines. They drink good coffee. They execute.
You can do the same.
Start tomorrow. Wake up 30 minutes earlier. Make 787 Coffee. Plan your day.
Win the morning. Win the day. Win your life.
Ready To Start?
☕ Order Fresh 787 Coffee
☕ Start Coffee Subscription
☕ Visit A Coffee Shop
☕ Shop All Coffee
From our farm in Puerto Rico to your morning routine—fuel your success.
Stay cool and caffeinated,
The 787 Coffee Family
Be a caffeinated human. Win the morning.