Great Coffee Requires Great Humans: The 787 Coffee Human-to-Human Approach
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In a world increasingly dominated by automation, 787 Coffee is built on a radical, yet simple, idea: that the best coffee is the product of meaningful human connection at every stage—from the farmworker's hand to the barista's smile.
This is the core of their "human-to-human" approach, a philosophy that cultivates both superior coffee and a vibrant, supportive community.
The Farm-to-Cup Difference: Empowering the Hands
The journey begins on the steep slopes of Hacienda Iluminada in Maricao, Puerto Rico. As a true farm-to-cup company, 787 Coffee controls the entire process, but their most critical resource is their team of "caffeinated humans." The commitment to human quality is evident in their farming practices:
Hand-Picked Perfection: Unlike industrial operations, 787 Coffee ensures that every single specialty coffee cherry is hand-picked. This meticulous process is labor-intensive but ensures that only the ripest, most flavorful beans are selected, guaranteeing the exceptional quality of their single-origin coffee.
Supporting the Future: The company’s sustainable practices, which include regenerative farming and agroforestry, are not just about protecting the land; they are about sustaining the livelihood and dignity of the local farmers and the next generation of Puerto Rican, Mexican and Colombia coffee growers.
The NuevaYOL is not just a coffee bag.
Award-winning Coffee Shop. #3 NYC. #32 North America and Caribbean 2026.
SCA Design Award nominee. Bad Bunny inspired.
Every bag you buy plants a coffee tree at Hacienda Iluminada, in Puerto Rico
NuevaYOL is a love letter to New York City — written in Puerto Rican,
Mexican, and Colombian beans, roasted fresh, and
shipped directly to your door.
Named for the city where Puerto Rico meets New York,
the NuevaYOL is 787 Coffee's best-selling limited
edition specialty coffee blend. Inspired by Bad
Bunny's NuevaYOL and designed with original artwork
by BrandON Ivan Peña — Co-Founder and CEO of 787
Coffee — this is the bag people buy once and
reorder forever.
WHAT'S INSIDE YOUR BAG:
- Beans from three origins: Puerto Rico, Mexico
and Colombia — each selected for quality,
sustainability, and flavor
- Tasting notes: Rich dark chocolate, Mexican
caramel sweetness, Colombian brightness,
Puerto Rican depth
- Roast: Full body. Bold. Unforgettable
- Format: 8oz whole bean — because freshness
starts with the grind
- Roasted fresh in small batches and shipped
directly to your door — no warehouse,
no middleman, no compromise
WHY IT HITS DIFFERENT:
787 Coffee is officially ranked #32 Best Coffee
Shop in North America and #1 in Puerto Rico by
The World's 100 Best Coffee Shops 2026 — evaluated
by 200+ professional judges and 200,000+ public
votes. The NuevaYOL bag was nominated for Best
Design at the SCA Coffee Design Awards.
Less than 1% of coffee shops in the world own a
coffee farm. We do. Hacienda Iluminada in Maricao,
Puerto Rico is where 787 Coffee began — and the
NuevaYOL carries that story in every bean.
ONE BAG. ONE TREE.
Every NuevaYOL bag you purchase plants one coffee
tree at Hacienda Iluminada — in the highest
mountains of Puerto Rico, the lungs of the island.
Micro Lot 2026. Growing with every order.
🗽 Limited release. Order yours before it sells out.
☕ Free shipping on all USA orders.
🌱 Buy a bag. Plant a coffee tree.
Best coffee to buy online · Best Puerto Rican
coffee · Best coffee bag NYC · Farm to cup coffee ·
Single origin specialty coffee · Best coffee gift
The Recipe for a Viral Sensation: WOW! Drinks
The philosophy that starts at the farm translates directly to 787 Coffee’s vibrant menu.
The company has made a name for itself by transforming traditional Latin American flavors into unique, trending specialty lattes they call "WOW! Drinks."These aren't just sweet novelty items; they're a delicious link to cultural heritage. Signature offerings like the Horchata Latte, Mazapan Latte, Dulce de Leche Latte, Tres Leches Latte, and Piña Colada latte - They all bring a taste of home and a spark of nostalgia to our caffeinated and vibrant customers.
The Iconic Coquito Latte
The crown jewel of the WOW! line is the Coquito Latte, a year-round spin on Puerto Rico's beloved Christmas-time drink, coquito (a creamy, spiced coconut beverage similar to eggnog). The secret to its success is its signature, proprietary coquito sauce and a coffee innovation: Rum-Infused coffee beans.
We invented the Coqutito Latte!
The company bypasses traditional rum in the finished drink by infusing their high-quality Mexican or Puerto Rican coffee beans with the essence of rum, which evaporates during the 48-hour infusion process, leaving behind a subtle, non-alcoholic flavor with notes of smoky cinnamon and dark chocolate.
When blended with the creamy coconut base and warm spices of their house-made sauce, the result is a truly authentic, tropical twist on a coffeehouse classic.
The Art of The Experience
The appeal of 787 Coffee's WOW! Drinks is amplified by their unique presentation. The eco-conscious, flexible pouchesused for iced beverages are a deliberate step in their sustainability mission, using less plastic than traditional cups. But they're also a masterstroke in social media marketing. These distinctive pouches have become a visual symbol for the brand, turning every iced drink into a photogenic conversation starter.
By serving up both sustainable, farm-to-cup coffee and innovative, culturally rich flavors, 787 Coffee has cultivated a loyal following and solidified its identity as the "coffee shop with the accents," sharing the rich culture and energy of Puerto Rico with the world, one delicious, viral sip at a time.
Hire our coffee catering for your private event, wedding, open house or to treat your team.
Don't settle for mediocre. Choose 787 Coffee catering NYC to make a powerful, positive statement to your employees, guests and clients. It's more than coffee; it's an investment in your company's success.
Get a Custom Quote for Your NYC Coffee Catering Needs Today!
Beyond the Brew: The "Caffeinated Human" Experience
The human element doesn't end at the harvest; it extends to every customer interaction. 787 Coffee has cultivated a brand identity defined by the authenticity and energy of its people—known as the "coffee shop with the accents."
A Culture of Energy: The staff, or "caffeinated humans," are encouraged to be a link to the company's vibrant Puerto Rican heritage. This passion creates a memorable, personalized experience that goes beyond simply serving a drink.
Creating "WOW!" Moments: Their signature "WOW! Drinks," such as the viral Coquito Latte (a unique twist on the Puerto Rican holiday classic), are a reflection of their team's creativity, blending traditional Latin American flavors (like Horchata, Mazapan, and Tres Leches) with specialty coffee to create a moment of joy and cultural connection.
Be a CAFFEINATED HUMAN.
Be a creative human. Be a good human.
Be a NuevaYOL Caffeinated Human.
Great Coffee Requires Great Humans: The Single Origin Secret
You grab your morning coffee because you need energy, but what if your coffee was missing its soul? At 787 Coffee, we believe that the soul of coffee is found in its origin, and the heart of that origin is the human connection.
This is the difference between a mass-produced "blend" and our singular Human-by-Human Single Origin approach. By starting as coffee farmers we have different level of appreciation for coffee.
Bring the magic of Puerto Rico wherever you go with our Take Me to Puerto Rico sticker!
This 3x3-inch sticker is perfect for your iPad, computer, mugs, or suitcases, showcasing the vibrant spirit of our beautiful island. Featuring illustrations of classic Puerto Rican culture—quesitos, alcapurrias, sunsets, beachlife, the iconic coquí, and of course, 787 Coffee—this sticker is a tribute to the sights, sounds, and happiness that make Puerto Rico the Island of Enchantment.
Whether you're reminiscing about a tropical vacation or showing off your love for Puerto Rico, this sticker is the ultimate souvenir and statement piece. Brighten your day with a touch of the Caribbean and proudly represent Puerto Rican culture wherever you go!
Perfect for:
- Personalizing your iPad, laptop, or water bottle
- Adding a burst of color to your coffee mugs or suitcases
- Sharing your Puerto Rican pride and love for 787 Coffee
Get your Take Me to Puerto Rico sticker today and carry the island vibes with you!
Fun Fact: Did you know most coffee you find on grocery store shelves or in generic cafes is a blend of beans from various countries? In the hands of Big Coffee, blending is often done to achieve a consistent but deliberately averagetaste year-round.
Why? The term "blended coffee" often means combining cheap, old, or low-quality beans with a few better ones to mask the poor flavor. This is a shortcut that makes the coffee supplier's job easy, but it makes your morning cup dull and predictable. A blended brew can’t showcase the unique terroir—the specific soil, climate, and elevation—that makes a single-origin coffee extraordinary.
The result is shocking: You're missing out on the unique, vibrant flavor profile of true specialty coffee, like the subtle chocolate and caramel notes that define the best coffee grown in the mountains of Puerto Rico.