Expanding Excellence: 787 Coffee's Growth Strategy for 2025
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Hello Beautiful Humans!
our journey began with a simple belief: that the best coffee comes from a place of passion and purpose. We’ve always been about an authentic farm-to-cup experience, from the rich volcanic soil of Puerto Rico to our 787 Coffee shops. In 2025, we’re not just growing. We’re going to multiply our caffeinated community and inviting you along for the ride. This is about spreading our love of specialty coffee with intention and heart, bringing our unique flavors to new corners of the globe.
-Let’s Do This!
New Horizons: A Caffeinated Bridge Between Cultures
This is where our story gets even more exciting. During the spring, we have been thrilled to pour our hearts into a new home in Houston, Texas, a city known for its diverse and dynamic communities. Not only that, but our biggest news is that we're making an exciting leap across the border to Mexico City! This is a landmark opening that will create a dynamic story of sharing cultures through caffeine and community. We are building a cultural bridge.
Just as our unique Mazapán Latte brought together the sweet soul of Mexico and the rich flavor of Puerto Rico, opening this 787 Coffee shop will allow us to share more of our unique flavors and cultures with the beautiful humans of Mexico. Every cup of our freshly roasted, single-origin coffee becomes a shared experience, connecting the agricultural heart of Maricao, Puerto Rico with the energizing streets of Mexico City. We're not just serving the best coffee; we're writing history uniting latino communities, and celebrating a future united by our passion of specialty coffee.
We're thrilled to welcome our new Houston location into the 787 Coffee family. We're opening our arms to the lively Washington Heights neighborhood, and we already feel right at home. We're excited to become a go-to spot for locals, whether you're a student from the University of Houston-Downtown, a creative grabbing a quick morning espresso before heading to the Heights Gallery, or a travler simply looking for a fa cool spot to hang. Our coffee shop will be your go to spot where you can always find the best coffee and a welcoming smile.
Get your mornings started with our NuevaYol Coffee Bags! the perfect latino blend.
Puerto Rico (Dark Chocolate), Mexico (Caramel), and Columbia (fruity) notes,
order online and get a coffee bag shipped to your door today! link below
The Vision of 100: A Community-Powered Dream
We're on a mission to reach 100 coffee shops to be able to connect, impact, and caffeinate every human that comes to 787 Coffee. This is for those who believe that a freshly roasted, specialty coffee, can be a place of unity in a divided world.
We’re opening a future of partners who are ready to make a dream a reality, guided by our 4 Mantras:
Farm to Cup: We're looking for partners who share our commitment to quality, transparency, and sustainability. We want YOU to join us in celebrating the journey of every single origin coffee bean, from our farms in Puerto Rico, Mexico, and Colombia to the hands of our caffeinated humans. This promise is the foundation of our specialty coffee and the trust we build with every human we serve.
For Humans, By Humans:We don't see customers; we see caffeinated humans. We believe in building genuine connections, and that starts with US. Our growth is a direct result of our team's commitment to creating "WoW moments" for every human who walks through our doors. We're looking for partners who are passionate about making our coffee shops a home for many, a welcoming space where every human feels seen and valued. This is a movement built on empathy, one memorable moment at a time.
Make shIT Happen: Dreams are just dreams until you put in the work. We're looking for partners who are not afraid to roll up their sleeves and make shIT happen. We saw a vision on an abandoned coffee farm in Maricao, Puerto Rico with a promise to rebuild the community, and now we are turning it into a global brand. We are looking for humans that bring that same fearless and resilient energy to your community! by making shIT happen.
We Are Memory Builders, Coffee Is an Excuse: 787 Coffee has been the backdrop for first dates, big ideas, and daily rituals. We are looking for partners who understand that every interaction is an opportunity to create WoW moments that our caffeinated humans will remember. The best coffee is the kind that sparks connection, and we want YOU to help us build those memories.
This is a movement for everyone! As a proud Latino and LGBTQ+ owned company, we want to spread our wings of diversity and connection. We're looking for YOU who share our passion for serving the best coffee and our love for building a world where everyone belongs.
Don't just drink our coffee live the story!
Experience an immersive, hands-on coffee tour at our farm, Hacienda Iluminada. Spots are limited, so reserve your unforgettable coffee tour today! Link below
The Art of Quality: From Hacienda Iluminada to Global Sourcing
Growth should never, ever come at the expense of quality. Our commitment to excellence is deeply personal. For years, every single coffee bean we've used has come directly from our own farm, Hacienda Iluminada, in Maricao, Puerto Rico. Our practices, from sustainable shade-grown cultivation to detailed hand-picking and sun-drying, are intentional to bring out the very best in every specialty coffee bean. It’s why our single-origin coffee has those distinct notes of dark chocolate, citrus, and a buttery finish you can taste in every sip.
As we expand, we are extending that same commitment to the global stage. We're not just finding new single origin coffee beans; we're cultivating new partnerships based on mutual respect and shared values. When we source from farms in Mexico and Colombia, we expect the same transparency and uncompromising standards we practice on our own farm.
We are about empowering the rural farmers. By ensuring our partners receive fair compensation and respect for their gift of bringing life to nature, we help them invest back into their land and their communities. Every single origin coffee cup you drink is a direct link to the dedication of these farmers, it’s our promise to deliver the best coffee, and our belief that quality begins at the source, wherever in the world that may be.
Join us on YouTube Live as we take you behind the scenes, from our farm in Puerto Rico to 787 coffee shops across the U.S.
Come meet the humans, see the process, and experience the love behind every specialty coffee cup. Link below
The Roasting Workshop: Our Promise of Freshness
Our El Paso, TX, location is the beating heart of our promise. When you walk through our doors, you're stepping into a living story. We've brought the roaster right to our coffee shop!, and soon, you'll find them in other select locations.
Imagine this: The air is thick with the rich, warm scent of freshly roasted coffee beans. You hear the gentle, rhythmic crackle—the sound of the coffee beans as they transform from green to golden brown. Our beautiful machine of steel and fire, is a centerpiece of the room. You can watch as our expert roasters carefully manage the process, a transparent display of the care that goes into every single origin coffee cup.
This is our farm-to-cup journey made real, a hands-on commitment to quality and transparency. It’s an immersive experience where you can see, hear, and smell the passion that goes into your coffee. You are living the story, and we want you to taste every delicious, single-origin chapter.
Our Journey Forward: A Community of Passion
As we step into this ambitious new chapter, we want YOU to know it's so much more than just opening doors. It’s about preserving a legacy of freshly roasted specialty coffee, honoring our single-origin roots, and building a community of "caffeinated partners" who want to share the 787 coffee lifestyle. If you've been searching for a chance to build the best coffee shop in your city, one that's connected to global excellence and grounded in quality, we’re ready to help you write the next chapter of our story.
Send an inquiry to Join The Team at 787coffee.com
-We hope to see you soon!
☕ 5 lbs of Specialty Puerto Rican Coffee
Fresh roasted, single origin beans from Hacienda Iluminada in Maricao.
Bulk the savings from farm-to-cup freshness order now! link below
To summarize…
If you're after the best coffee shop in NYC, El Paso, Puerto Rico, Westfield NJ and soon in Houston, TX for back-to-school success, and want to buy coffee online that's fresh, sustainable, and full of flavor—look no further than 787 Coffee. We're student-friendly, community-focused, and coffee-obsessed.
Ready to crush your school year? Visit one of our amazing coffee shops, or start powering up your brain by ordering our whole bean coffee and ground coffee at 787coffee.com today!
Let’s do this!
Be a CAFFEINATED HUMAN.
Be a creative human. Be a good human.
Be a NuevaYOL Caffeinated Human.
So here’s your invitation—to live fully, love deeply, and drink damn good coffee while you’re at it.
When you visit Puerto Rico, make sure one of your must-do experiences is exploring Hacienda Iluminada, our award-winning coffee farm in Maricao. It’s more than a farm—it’s the birthplace of 787 Coffee and the heart of everything we do. Come walk the rows of coffee trees, sip coffee roasted just steps from where it was grown, meet our animals, reconnect with nature, and learn the real story behind your daily cup. We started as coffee farmers with nothing but a dream and a machete. And when your vision is clear and you're aligned with love and purpose—everything else follows.
Let your next cup be more than caffeine. Let it be a reminder to slow down, breathe deeply, and enjoy life.
Hacienda Iluminada isn’t just one of the best coffee farms in Puerto Rico—it’s where passion meets purpose, and where your coffee journey comes full circle.
☕ Visit Hacienda Iluminada – Puerto Rico’s Must-See Coffee Experience
Gracias. Gracias. Gracias for supporting 787 Coffee, we have a job because of humans like YOU.