The Coquito Latte Hat: Wear Your Favorite Holiday Coffee Drink

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Hello Caffeinated Humans!

Some drinks become legends. The Coquito Latte isn't just a menu item at 787 Coffee — it's a movement.

It's the drink that made you say "FUCK pumpkin spice." It's the sip that transported you to Puerto Rico's mountains with every creamy, cinnamon-kissed note. And now, it's a hat.

That's right. We turned your favorite holiday coffee drink into wearable art.

The Coquito Latte Hat is officially here, and it's everything you've been asking for.

Born from Love, Made with Purpose

Every great creation starts with intention. Just like our Coquito Latte was crafted to honor Puerto Rican tradition while pushing coffee innovation forward, this hat was designed to represent something deeper than fashion. It represents community. It represents culture. It represents YOU — the caffeinated humans who made the Coquito Latte the phenomenon it is today.

The idea came from our baristas and our customers. We watched you post photos with your Coquito Lattes. We saw the excitement every time someone ordered one for the first time. We heard you ask: "When is this drink coming back?" And we answered by making it permanent — and now, by making it something you can wear with pride.this!


The Story Behind the Drink That Started It All

The Coquito Latte didn't happen by accident. It was born on our coffee farm, Hacienda Iluminada, nestled in the misty mountains of Maricao, Puerto Rico. This is where we grow our specialty coffee beans by hand, where our farmers wake before sunrise, and where the magic of 787 Coffee truly begins.

We wanted to create a drink that captured the essence of a Puerto Rican Christmas. Coquito — that creamy, coconut-rum holiday drink passed down through generations — was our inspiration. But we didn't just want to add flavor to coffee. We wanted to infuse the experience into every sip.

So we did something nobody else was doing: we created rum-infused coffee beans. Our single-origin Mexican beans — with their natural notes of smoky cinnamon and dark chocolate — are infused with rum that evaporates after 48 hours, leaving behind only the essence. Non-alcoholic, but full of the warmth and nostalgia that makes coquito so special.

The result? A drink that doesn't just taste like Puerto Rico. It feels like Puerto Rico. And now you can wear that feeling everywhere you go.


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The Perfect Holiday Gift for Coffee Lovers

The holidays are about connection. They're about moments with the people you love. And let's be honest — they're about finding gifts that actually mean something. The Coquito Latte Hat isn't just another holiday accessory.

It's a conversation starter.

It's a badge of belonging to the 787 Coffee community.

It's proof that you're part of something real.

This hat is perfect for: the coffee obsessed friend who has everything, the Puerto Rican diaspora missing home during the holidays, the person who discovered our Coquito Latte and never looked back, anyone who wants to rep their favorite specialty coffee brand, and YOU — because you deserve to treat yourself.



More Than Merchandise: A Piece of Our Story

At 787 Coffee, we don't do things just to do them. Everything we create — from our specialty coffee beans to our WOW lattes to our merchandise — is made with intention. This hat represents our journey from a small coffee farm in Puerto Rico to 36+ locations across NYC, New Jersey, Texas, and the island. Very soon in Polanco - CDMX.

When you wear the Coquito Latte Hat, you're not just repping a drink. You're repping our farmers at Hacienda Iluminada who hand-pick every bean. You're repping the baristas who pour their hearts into every cup. You're repping a movement that says coffee can be more than a commodity — it can be culture, connection, and community.


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Experience the Magic at Hacienda Iluminada

Want to see where the Coquito Latte story began? Book a tour at Hacienda Iluminada, our coffee farm in Maricao, Puerto Rico. Walk through the coffee trees. Meet the farmers. Learn how we process our coffee beans. And yes — sip a Coquito Latte where it was invented.

Our farm tours are one of Puerto Rico's must-do experiences. Whether you're visiting the island for the first time or you're a boricua reconnecting with your roots, Hacienda Iluminada will give you a new appreciation for what goes into every cup of 787 Coffee. It's not just a tour — it's a transformation.

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Get Your Coquito Latte Hat Today

Limited quantities. Unlimited vibes. The Coquito Latte Hat is available now at all 787 Coffee locations and online. Don't wait — this is the holiday drop you've been waiting for.

👉 SHOP THE COQUITO LATTE HAT NOW 👈

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Wear your love for Puerto Rican coffee. Wear your love for culture. Wear your love for the best damn latte you've ever had.

Gracias. Gracias. Gracias. For supporting 787 Coffee. For making the Coquito Latte a legend. For being part of our caffeinated family.

See you at the shop. ☕



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Thank you caffeinated humans of 787 Coffee.

Thank you for being part of this journey.
Thank you for your resilience.
Thank you for believing in the humans of 787.
Thank you for choosing service over ego.
Thank you for leading the 787 Coffee movement with heart.

Let’s continue pushing boundaries.
Let’s continue creating greatness.
Let’s continue living the story.

Let’s do this!


Be a CAFFEINATED HUMAN.

Be a creative human. Be a good human.

Be a NuevaYOL Caffeinated Human.



Visit your local 787 Coffee location and experience firsthand how we're implementing these innovations. Ask us about the origin of the coffee you're drinking. Try something new. Engage with our baristas about their craft. You'll taste the difference that HOST Milano-inspired innovation makes.

Explore our online shop at 787coffee.com to discover our carefully curated single-origin selections, new RTD innovations, and home brewing equipment that brings café-quality coffee to your kitchen.

Stay connected with 787 Coffee through our newsletter, Instagram, and social media to learn about new coffees arriving, special events, and behind-the-scenes stories from coffee farmers and roasters we partner with.

Tell us what matters to you. What coffee experience are you looking for? What sustainability practices matter most to you? What kind of personalization would enhance your coffee journey? Your feedback directly influences our product development and sourcing decisions.


Visit a 787 Coffee location near you – Walk in today and taste HOST Milano innovation
🛒 Shop 787 Coffee online – Single-origin specialty beans roasted fresh, RTD cold brew, and more
🌱 Visit Hacienda Iluminada – Experience where it all begins in Puerto Rico
📧 Join our newsletter – Get exclusive updates on new coffees, events, and stories


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Your 787 Coffee Resources

For Our Stores: NYC | Texas | Puerto Rico | New Jersey
Online Shop: Shop Fresh Roasted Coffee
Farm Visits: Hacienda Iluminada Tours
Learn More: Our Story | The Craft Behind Our Coffee

Be a caffeinated human. Win the morning.


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HACIENDA ILUMINADA — STORY LIVING, NOT STORY TELLING