How Coffee Actually Helps You Succeed: The Science Behind Your Morning Ritual
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Hello Caffeinated Humans!
Let's talk about something you already know but maybe never thought about:
Successful people drink coffee.
CEOs. Athletes. Artists. Entrepreneurs. Students crushing their exams. Creators building empires.
They all have one thing in common: they're caffeinated.
But here's the question nobody asks: Is coffee actually helping them succeed, or is it just a coincidence?
Spoiler alert: Coffee is literally making you better at life.
Today, we're diving into the science behind why coffee helps you win. From brain chemistry to productivity hacks to athletic performance—we're breaking down exactly how that morning cup is setting you up for success.
And yeah, we'll talk about why fresh, high-quality coffee (like ours from Puerto Rico) works even better than the stale stuff.
Ready to understand why you're unstoppable with coffee?
Let's do this!
The Science: What Coffee Does To Your Brain
Let's start with what's actually happening when you drink coffee.
Caffeine Blocks Adenosine (The Sleepy Chemical)
Throughout the day, your brain produces a chemical called adenosine. As adenosine builds up, it binds to receptors in your brain and makes you feel tired.
Caffeine is shaped almost exactly like adenosine.
When you drink coffee, caffeine rushes to those receptors and blocks adenosine from binding. Your brain thinks: "Oh, I'm not tired anymore!"
Result: You feel alert, awake, and ready to go.
But it's not just about staying awake. That's where it gets interesting.
Dopamine and Norepinephrine Increase
When caffeine blocks adenosine, your brain responds by releasing more dopamine (the "feel good" neurotransmitter) and norepinephrine (the "focus" neurotransmitter).
Dopamine makes you feel motivated, happy, and driven. It's the chemical behind that "let's crush this" feeling after your first sip.
Norepinephrine sharpens your focus, improves reaction time, and helps you process information faster.
This is why coffee doesn't just wake you up—it makes you BETTER.
Your Brain Runs Faster
Studies show that caffeine improves:
Reaction time by up to 16%
Attention and focus significantly
Memory consolidation (you remember things better)
Logical reasoning and problem-solving
Translation: Coffee makes you think faster, focus harder, and remember more.
That's not just energy. That's a competitive advantage.
How Coffee Helps You Succeed (Backed By Science)
Let's break down the specific ways coffee helps you win.
1. Coffee Boosts Productivity (And The Data Proves It)
The Research: A study published in Psychopharmacology found that caffeine significantly improves performance on tasks requiring sustained attention and focus.
Another study from MIT showed that employees who took coffee breaks together were more productive than those who didn't.
Why It Works:
Increased focus = fewer distractions
Improved mood = more motivation
Enhanced problem-solving = better decisions
Social coffee breaks = better collaboration
Real Talk: That 3pm slump when your brain feels foggy? Coffee snaps you out of it. That morning when you need to crush a presentation? Coffee gives you the edge.
At 787 Coffee, our customers tell us all the time:
"I closed a deal after my morning latte."
"I wrote my entire thesis in one sitting with your cold brew."
"I can't start my workday without 787."
You're not imagining it. Coffee is literally making you more productive.
2. Coffee Enhances Physical Performance
The Research: According to the International Society of Sports Nutrition, caffeine can improve athletic performance by 3-4% on average—and up to 12% in some cases.
Elite athletes use caffeine strategically before competitions. It's legal, effective, and science-backed.
Why It Works:
Increases adrenaline (your "fight or flight" hormone)
Mobilizes fatty acids for energy
Reduces perception of effort (workouts feel easier)
Improves endurance and strength
Real Talk: That pre-workout coffee? It's not just habit—it's strategy.
Whether you're hitting the gym, going for a run, or playing a sport, coffee makes you perform better.
At 787 Coffee shops, we see gym-goers, runners, and athletes all the time. They know: fresh coffee before a workout = better results.
3. Coffee Improves Learning and Memory
The Research: A study from Johns Hopkins University found that caffeine enhances memory consolidation—meaning you remember things better after consuming caffeine.
Students who drank coffee before studying retained information more effectively than those who didn't.
Why It Works: Caffeine strengthens the connections between neurons, making it easier for your brain to store and retrieve information.
Real Talk: If you're studying for an exam, learning a new skill, or trying to remember important information—coffee helps.
At 787 Coffee, students camp out at our shops for HOURS studying. Why? Because coffee + focus + community = success.
👉 Shop Coffee for Studying
👉 Find a Study-Friendly 787 Location
4. Coffee Boosts Creativity
The Research: A study in Consciousness and Cognition found that moderate caffeine consumption enhances convergent thinking—the ability to come up with solutions to specific problems.
While it may not help with "out of the box" divergent thinking, it helps you execute on ideas.
Why It Works: Caffeine increases activity in the prefrontal cortex (the part of your brain responsible for planning and decision-making). This helps you refine ideas and take action.
Real Talk: You know that moment when coffee hits and suddenly you have clarity? That's real.
Writers, designers, entrepreneurs, artists—they all run on coffee for a reason.
At 787 Coffee, our customers include:
Authors writing novels
Designers creating brands
Entrepreneurs building businesses
Artists making magic
Coffee doesn't give you the idea. But it helps you bring it to life.
Coffee catering for your private event, wedding, open house or to treat your team.
Don't settle for mediocre. Choose 787 Coffee catering NYC to make a powerful, positive statement to your employees, guests and clients. It's more than coffee; it's an investment in your company's success.
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5. Coffee Improves Mood (And Reduces Depression Risk)
The Research: A Harvard study found that people who drink 4+ cups of coffee per day have a 20% lower risk of depression than non-coffee drinkers.
Another study published in JAMA Internal Medicine showed that coffee consumption is associated with lower suicide risk.
Why It Works: Caffeine stimulates the release of dopamine, serotonin, and other "feel good" neurotransmitters. It literally makes you happier.
Real Talk: Bad day? Coffee helps.
Stressed? Coffee helps.
Need a pick-me-up? Coffee helps.
At 787 Coffee, we see it every day. Someone walks in looking rough. They order a latte. Five minutes later, they're smiling.
That's the power of coffee + community + quality.
6. Coffee Helps You Live Longer (Yes, Really)
The Research: Multiple studies have shown that coffee drinkers have a lower risk of death from all causes—including heart disease, stroke, and diabetes.
A study published in Annals of Internal Medicine found that people who drink coffee live longer than those who don't.
Why It Works: Coffee is LOADED with antioxidants—more than most fruits and vegetables in the average diet. These antioxidants fight inflammation and protect your cells.
Real Talk: Coffee isn't just making you productive today. It's helping you stay healthy for the long run.
At 787 Coffee, we source fresh, high-quality beans because quality matters. Fresh coffee = more antioxidants = better for your body.
Be a CAFFEINATED HUMAN.
Be a creative human. Be a good human.
Be a NuevaYOL Caffeinated Human.
Why FRESH Coffee Works Better
Here's something most people don't know:
Stale coffee doesn't work as well.
When coffee sits for months (like grocery store coffee), it loses:
Antioxidants (they degrade over time)
Flavor complexity (oils go rancid)
Aromatic compounds (what makes coffee smell amazing)
Fresh coffee—roasted within days—has:
✅ Maximum antioxidants
✅ Full flavor and complexity
✅ Natural sweetness (no bitterness)
✅ Higher quality caffeine experience
At 787 Coffee, we roast multiple times per week. When you order from us, your coffee was roasted within DAYS—not months.
That's why our customers say our coffee "hits different."
It's not just marketing. It's chemistry.
The Best Time To Drink Coffee For Maximum Success
Not all coffee timing is equal. Here's how to optimize your caffeine intake.
Not Immediately After Waking Up
Your body produces cortisol (natural alertness hormone) in the first hour after waking. Drinking coffee during this time can reduce its effectiveness.
Best Practice: Wait 60-90 minutes after waking before your first coffee.
Mid-Morning Coffee (9-11am)
This is when cortisol naturally dips. Perfect time for coffee.
You'll feel maximum alertness and focus during your most productive work hours.
Early Afternoon Coffee (1-3pm)
Post-lunch slump? Coffee saves you.
But avoid drinking coffee after 3pm—it can interfere with sleep (and sleep is crucial for long-term success).
Pre-Workout Coffee (30-60 minutes before exercise)
If you work out in the morning or afternoon, coffee 30-60 minutes before = peak performance.
How Successful People Use Coffee Strategically
Let's look at how high performers actually use coffee.
Entrepreneurs:
Most successful entrepreneurs have a morning coffee ritual. It's not just about caffeine—it's about consistency and focus.
Brandon Peña (787 Coffee CEO) starts every day with fresh Puerto Rican coffee. It's his signal: "Time to get to work."
Your move: Create a morning coffee ritual. Same time, same method, same focus.
Athletes:
Professional athletes use coffee strategically before training and competition.
Your move: Drink coffee 30-60 minutes before your workout. Track your performance—you'll notice the difference.
Students:
Top students use coffee during study sessions for enhanced focus and memory retention.
Your move: Coffee + focused study session = better grades. Try it.
Real Stories: 787 Coffee Customers Who Are Winning
Maria - Entrepreneur, NYC
"I start every business day at 787 Coffee. It's my ritual. I grab my latte, sit down, and plan my day. I've closed deals, hired employees, and solved problems all from a 787 table. Coffee helps me think clearly."
Carlos - Student, Texas
"I study at 787 Coffee in El Paso almost every day. The vibe, the coffee, the energy—it all helps me focus. I aced my finals last semester and I swear it's because of this place."
Jasmine - Fitness Coach, NYC
"I drink 787 cold brew before every workout. I feel stronger, more energized, and my clients notice the difference in my energy. Fresh coffee = better performance."
David - Creative Director, NYC
"When I'm stuck on a project, I go to 787. Order an espresso. Sit with it. Ideas start flowing. I don't know if it's the coffee or the environment, but it works."
Want to be next?
How To Maximize Coffee's Benefits
Want to get the MOST out of your coffee? Follow these tips.
1. Drink Fresh Coffee
Stale coffee = weak results. Fresh coffee = maximum benefits.
2. Time It Right
Wait 60-90 minutes after waking. Avoid coffee after 3pm.
3. Stay Hydrated
Coffee is a mild diuretic. Drink water throughout the day.
4. Pair With Healthy Habits
Coffee + good sleep + exercise + healthy food = unstoppable.
5. Enjoy It
Coffee isn't just fuel—it's an experience. Slow down. Taste it. Enjoy the moment.
At 787 Coffee, we believe coffee should be savored, not rushed.
You Are The Hero. Coffee Is Your Sidekick.
Here's the truth:
Coffee doesn't make you successful. YOU do.
But coffee gives you the edge. The focus. The energy. The clarity.
You're the hero of your own story. Coffee is just the sidekick that helps you win.
At 787 Coffee, we're here to fuel YOUR success.
Whether you're:
Building a business
Crushing school
Training for a goal
Creating something beautiful
Just trying to get through the day
We're with you.
Every cup of 787 Coffee is:
✅ Fresh-roasted for maximum benefits
✅ Grown sustainably on our Puerto Rican farm
✅ Hand-picked and quality-controlled
✅ Roasted with care by people who give a damn
Because YOU deserve the best.
Ready To Fuel Your Success?
☕ Shop Fresh 787 Coffee Beans
☕ Start A Coffee Subscription
☕ Visit A 787 Coffee Shop
☕ Try Our Cold Brew
From our farm in Puerto Rico to your success story—let's do this.
Stay cool and caffeinated,
The 787 Coffee Family
More Resources
📖 How To Brew Coffee At Home Like A Barista
📖 Cold Brew vs Iced Coffee
🌱 Visit Hacienda Iluminada Farm
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Be a caffeinated human. Fuel your greatness.